Tuesday, August 16, 2011

Are you giving out blank business cards?


Of course not! So why do so many people send emails with an incomplete─or missing─signature? Your signature is your online business card. Here's your checklist for what to include in your signature:
 Name
 Your company─many include a logo. Just be sure it doesn't take forever to download!
 Company tagline─if you have one
 Your title, if appropriate
 Phone number─and extension, if appropriate
 Fax number─if relevant to your customers or clients
 Mailing address

And, include a link to your company’s website. Most know this by now, but just in case: most software recognizes URLs by the http:// at the front. It's just safer─and easier for the recipient─to include the http://

Here's what my signature includes:

Jan M. McLaughlin, CSP
Your Communication Connection
helping professionals create positive responses
T: 206.328.0080
http://YourCommunicationConnection.com/
Check out our blog: http://www.JanMcLaughlin.blogspot.com/

Of course, mine is in color and has a few different fonts, but you get the idea. Don't waste an opportunity to connect with your customers and clients. Be sure to include your online business card in your emails!

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