Tuesday, August 16, 2011
Are you giving out blank business cards?
Of course not! So why do so many people send emails with an incomplete─or missing─signature? Your signature is your online business card. Here's your checklist for what to include in your signature:
Your company─many include a logo. Just be sure it doesn't take forever to download!
Company tagline─if you have one
Your title, if appropriate
Phone number─and extension, if appropriate
Fax number─if relevant to your customers or clients
And, include a link to your company’s website. Most know this by now, but just in case: most software recognizes URLs by the http:// at the front. It's just safer─and easier for the recipient─to include the http://
Here's what my signature includes:
Jan M. McLaughlin, CSP
Your Communication Connection
helping professionals create positive responses
Check out our blog: http://www.JanMcLaughlin.blogspot.com/
Of course, mine is in color and has a few different fonts, but you get the idea. Don't waste an opportunity to connect with your customers and clients. Be sure to include your online business card in your emails!